A NEXT-GEN ENTERTAINMENT STUDIO
We infuse storytelling + technology to create participatory entertainment that audiences love to interact with and talk about.
JASON ZADA, FOUNDER, CCO
Founded by Emmy award-winning Jason Zada in 2023, Secret Level has become a studio where brands, agencies, celebrities, and music artists work closely to create never-been-done experiences. For the last 27 years, Jason has been one of the most notable pioneers in interactive video and storytelling. His body of work, from Elf Yourself to the Emmy-winning Take This Lollipop, Jason’s work has been seen by billions, worldwide. Jason curates the Secret Level collective and speaks worldwide about AI, storytelling + technology.
ERIC SHAMLIN, CEO
Bringing over 25 years of experience at the intersection of entertainment, advertising, and emerging technology. With 4 Emmys, 2 Peabody Awards, and over 40 Cannes Lions, Eric’s creative leadership has consistently shaped groundbreaking work across mediums. By night, he’s an active member of the creative community—serving on the Board of Governors for the Emmys, where he chairs their AI Task Force, is the Innovation Chair for the Producers Guild of America, and holds multiple advisory positions for the SXSW Film Festival.