About

Secret Level Is an AI-Native Entertainment Studio Creating Films, Series, and Brand Worlds With Hollywood Craftsmanship, at the Speed of Culture.

The Most Trusted AI-Native AI Studio For Global Brands And Hollywood Studios.

Secret Level is a premium entertainment studio built for a new era of storytelling. We create original films, series, music projects, and branded entertainment by blending world-class creative talent with AI-native and hybrid production workflows. Our approach is rooted in craft, taste, and narrative first, using technology as a way to unlock new creative possibilities, move faster, and produce at scale and quality that traditional pipelines can’t sustain. From features and television to immersive experiences and global brand campaigns, Secret Level is redefining what modern production looks like.

We build story worlds.

At Secret Level, we design and develop story worlds that can live across films, series, music, brands, and experiences. Whether built entirely through AI-native production or through hybrid approaches that blend AI with live-action filmmaking, our worlds are crafted with character, tone, and visual language in mind, and built to scale across formats.

We’re an end-to-end production partner.

From early concept and worldbuilding through production, post, and delivery, Secret Level works across the entire pipeline. Our ability to move fluidly between fully AI-native and hybrid live-action productions allows us to choose the right approach for each story, delivering premium, cinematic work while preserving creative intent and quality at every stage.

Leadership

Jason Zada

Founder and Chief Creative Officer

Jason Zada is an Emmy Award–winning filmmaker and creative technologist known for pioneering interactive and tech-driven storytelling. He wrote and directed the interactive horror short Take This Lollipop, which won a Daytime Emmy for “New Approaches,” and helped define a modern era of participatory storytelling. He is also widely recognized for creating the cultural phenomenon Elf Yourself, and has led work spanning entertainment, advertising, music, and immersive experiences. As Founder and CCO of Secret Level, Jason drives the studio’s creative vision across original IP and premium client work while helping build the next generation of AI-native and hybrid production.

Christina Lee Storm

Head of Studio, Narrative

Christina Lee Storm is a veteran producer and studio executive with senior leadership experience spanning Netflix and DreamWorks Animation. At Netflix, she led virtual production initiatives, and at DreamWorks, she oversaw advanced creative technology and emerging capabilities that supported feature and franchise storytelling. She also chaired the Television Academy’s Responsible AI in Production task force, bringing industry-shaping perspective to how AI is adopted responsibly at scale. At Secret Level, Christina leads long-form narrative development and co-productions with major studio partners, focusing on premium craft, character, and cinematic storytelling.

Andy Beach

CTO

Andy Beach is a media and technology executive with over two decades of experience helping the entertainment industry adopt new infrastructure and workflows at scale. Before joining Secret Level, he served as Worldwide CTO for Media & Entertainment at Microsoft, leading strategy across cloud, media infrastructure, and AI transformation for major studios, streamers, and media companies. At Secret Level, Andy serves as CTO and guides the development of Liquid Engine, shaping the technical foundation for AI-native and hybrid production at feature and series scale

Brian Jeremy Kupetz

Head of Product + Engineering

Brian Jeremy Kupetz is a product and engineering leader focused on building scalable, modern software platforms and teams. He has led engineering from architecture through deployment across multiple companies, with deep experience in full-stack product development and delivery. At Secret Level, Brian leads engineering for the studio’s technology efforts, helping translate creative ambition into reliable systems that can support fast iteration and production at scale.

Kim-Lara King

Head of Production

Kim-Lara King is an award-winning Executive Producer and Head of Production with over 25 years of experience leading integrated production across advertising, branded content, film, and experiential work. She has held senior leadership roles at Ogilvy, BBDO, Y&R, Hogarth, Oliver Agency, TBWA\Chiat\Day, and Edelman, overseeing multimillion-dollar campaigns and managing large, cross-disciplinary teams. Known for pairing exceptional talent with powerful ideas, Kim-Lara champions creative integrity, craftsmanship, and smart production solutions that put the quality of the work first. She is a member of the Television Academy and a judge for the Telly Awards and Le Book Connections.

A computer monitor placed on a desk in a vast desert landscape under a clear blue sky.

Careers

We’re always excited to meet innovative minds—whether you’re a production pro, a worldbuilder, or just starting to bend pixels in new ways.

Secret Level is building a global studio rooted in creative excellence and ethical innovation. Traditional or tech-savvy, seasoned or emerging—if you’re passionate about storytelling and ready to shape what’s next, let’s talk.

Recent News

January 5, 2026

Introducing Secret Level Academy

Today marks a big moment for us. After the last couple of years building, shipping, experimenting, breaking things, fixing them, and doing it all again, we’re officially launching Secret Level Academy. And honestly, it feels like the start of a brand-new chapter. From day one, Secret Level has been about doing the work, not just talking about it. We’ve been building films, campaigns, music videos, and story worlds across television, movies, advertising, and culture using modern AI and hybrid production workflows. Along the way, one thing became very clear: there wasn’t anything out there we felt comfortable pointing working professionals to if they wanted to learn how to do this at the level the industry actually demands. So we decided to build it ourselves. Secret Level Academy was created for people already working in film, TV, and advertising who want to understand how AI fits into real production. Not theory. Not hype. Not tool demos. This is about craft, taste, storytelling, and execution. It’s about showing how we actually work, what we’ve learned the hard way, and how to move through the entire pipeline with intention. The goal is simple: teach professionals how to do what we do, the right way. Teaching has always been part of our DNA. Every project we take on forces us to learn, adapt, and refine our approach. Over time, we realized those lessons shouldn’t live only inside our studio. The industry is changing fast, and the people who thrive will be the ones who understand both traditional craft and modern tools. The Academy is our way of helping train the next evolution of creators and filmmakers who can lead, not just keep up. Alongside the Academy, we’re also launching Level Up, our alumni community. This is a private space for graduates to share work, give and receive thoughtful feedback, stay current on emerging tools and best practices, and connect with peers who are building at a high level. It’s also a place where opportunities live. We’ll be looking here first when we’re hiring, staffing projects, or bringing new collaborators into the Secret Level ecosystem. We’re announcing all of this today from CES, which feels fitting. I’ll be speaking on a panel today, and Christina Lee Storm will also be on stage, continuing the conversation around cinematic storytelling, technology, and where the industry is headed. Between the Academy launch, our presence at CES, and the conversations happening this week, it feels like everything is converging at once. We’re also launching a brand-new Secret Level website today. New look, new clarity, new chapter. It reflects where we are now and where we’re going next. This isn’t just an education announcement. It’s a commitment. To doing the work responsibly. To helping shape the conversation in Hollywood and advertising. And to making sure the next wave of creators has access to real knowledge, real process, and real standards. We couldn’t be more excited about what’s ahead. This truly feels like a new era for Secret Level. Welcome to it.

Secret Level Is an AI-Native Entertainment Studio Creating Films, Series, and Brand Worlds With Hollywood Craftsmanship, at the Speed of Culture.

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