August 7, 2025

Summer Fun

It’s summer, so we’ve created a fresh new site! We’ve been a little quiet because the last three months have been bonkers. We’ve been out in the world sharing what we’ve learned, launching some of our biggest projects yet, and helping shape the future of AI-native storytelling.

Secret Level was one of the sponsors of Project Odyssey Season 2, where our founder, Jason Zada, spoke on a panel with other AI-native studios about the future of entertainment (and probably had a little too much fun). Jason also spoke at the FITC Conference in Toronto, sharing insights on the evolving world of AI and storytelling.

Jason Zada hit the stage at the Upscale Conference in San Francisco, talking about how AI is unlocking entirely new kinds of immersive story worlds. He also spoke at AICP Week in New York, sharing what it means to direct when your entire production pipeline—actors, environments, and camera—is powered by AI. This spring, Ad Age named Jason to their 2025 Tech Power List, recognizing the leaders pushing creative technology forward.

Check out our Future of Storytelling podcast, where we shared how Secret Level is building an AI-native studio—and why human creativity still sits at the heart of everything we do. And we had some of our work featured at Google I/O 2025, showcased as part of the next wave of AI-powered creativity.

On the creative side, we premiered The Heist 2 at AI on the Lot, a follow-up to our viral short The Heist, created entirely with AI tools. We also launched a global TV campaign for eToro, one of the first brand spots made with Google’s Veo 3 engine, airing across Europe in 15 languages.

Listen to The AI Download – Inside Coca-Cola’s Viral AI Ad: Can Machines Create Culture?

Behind the scenes, we’re busy filling our pipeline with new feature films, TV shows, and original IP—continuing to push what’s possible with AI-native storytelling.

And honestly? We’re just getting started.

Recent News

January 5, 2026

Introducing Secret Level Academy

Today marks a big moment for us. After the last couple of years building, shipping, experimenting, breaking things, fixing them, and doing it all again, we’re officially launching Secret Level Academy. And honestly, it feels like the start of a brand-new chapter. From day one, Secret Level has been about doing the work, not just talking about it. We’ve been building films, campaigns, music videos, and story worlds across television, movies, advertising, and culture using modern AI and hybrid production workflows. Along the way, one thing became very clear: there wasn’t anything out there we felt comfortable pointing working professionals to if they wanted to learn how to do this at the level the industry actually demands. So we decided to build it ourselves. Secret Level Academy was created for people already working in film, TV, and advertising who want to understand how AI fits into real production. Not theory. Not hype. Not tool demos. This is about craft, taste, storytelling, and execution. It’s about showing how we actually work, what we’ve learned the hard way, and how to move through the entire pipeline with intention. The goal is simple: teach professionals how to do what we do, the right way. Teaching has always been part of our DNA. Every project we take on forces us to learn, adapt, and refine our approach. Over time, we realized those lessons shouldn’t live only inside our studio. The industry is changing fast, and the people who thrive will be the ones who understand both traditional craft and modern tools. The Academy is our way of helping train the next evolution of creators and filmmakers who can lead, not just keep up. Alongside the Academy, we’re also launching Level Up, our alumni community. This is a private space for graduates to share work, give and receive thoughtful feedback, stay current on emerging tools and best practices, and connect with peers who are building at a high level. It’s also a place where opportunities live. We’ll be looking here first when we’re hiring, staffing projects, or bringing new collaborators into the Secret Level ecosystem. We’re announcing all of this today from CES, which feels fitting. I’ll be speaking on a panel today, and Christina Lee Storm will also be on stage, continuing the conversation around cinematic storytelling, technology, and where the industry is headed. Between the Academy launch, our presence at CES, and the conversations happening this week, it feels like everything is converging at once. We’re also launching a brand-new Secret Level website today. New look, new clarity, new chapter. It reflects where we are now and where we’re going next. This isn’t just an education announcement. It’s a commitment. To doing the work responsibly. To helping shape the conversation in Hollywood and advertising. And to making sure the next wave of creators has access to real knowledge, real process, and real standards. We couldn’t be more excited about what’s ahead. This truly feels like a new era for Secret Level. Welcome to it.

Secret Level Is an AI-Native Entertainment Studio Creating Films, Series, and Brand Worlds With Hollywood Craftsmanship, at the Speed of Culture.

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