For Coca-Cola Tết, we created Stitch Together, a film celebrating Vietnam’s Lunar New Year and the deep cultural tradition of giving, connection, and renewal. Inspired by the art of stitching and embroidery, the spot uses thread as a unifying visual metaphor, weaving together families, generations, and moments of generosity to reflect how Tết brings people closer. The result is a warm, culturally rooted story that honors Vietnamese heritage while reinforcing Coca-Cola’s enduring role in moments of togetherness during the holiday.
For the making-of film behind Coca-Cola Tết: Stitch Together, we showcased the hybrid process that brought the film to life. Achieving the handcrafted, hand-sewn look pushed AI well beyond its limits, requiring extensive hand-done animation and illustration alongside AI tools. The result is a deeply tactile, human aesthetic that blends tradition, craft, and innovation.
Secret Level Is an AI-Native Entertainment Studio Creating Films, Series, and Brand Worlds With Hollywood Craftsmanship, at the Speed of Culture.
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