The Whole Darn Rock

For the 2025 holiday season, Secret Level partnered once again with Coca-Cola to reimagine their iconic “Holidays Are Coming” campaign — this time as a fully animated global story featuring magical new characters from around the world. Built entirely with generative AI tools and crafted with traditional storytelling sensibilities, the spot celebrates connection, joy, and the timeless magic of Coca-Cola — all while showcasing the future of AI-native creativity at scale.