Holidays Are Coming 2025
Client
Coca-Cola
Category
COMMERCIAL
Synopsis
For the 2025 holiday season, Secret Level partnered once again with Coca-Cola to reimagine their iconic “Holidays Are Coming” campaign — this time as a fully animated global story featuring magical new characters from around the world. Built entirely with generative AI tools and crafted with traditional storytelling sensibilities, the spot celebrates connection, joy, and the timeless magic of Coca-Cola — all while showcasing the future of AI-native creativity at scale.
BEHIND THE SCENES
Get a glimpse behind the scenes of Coca-Cola’s 2025 holiday spot, where our artists brought the film to life with handcrafted artistry — blending cutting-edge AI tools with traditional design sensibilities. It’s a look at how story, style, and technology came together in all the right ways.
