SNAPCHAT
PHANTOM HOUSE

In October 2023, Snapchat + Secret Level released Phantom House – an immersive storyworld that lets Snapchat people participate in a month-long augmented reality game.

THREE INFLUENCERS – TONY TALKS , EZEE , SOFIE DOSI , FIVE CINEMATIC EPISODES , EIGHT NEXT-GEN AR LENSES , GAMIFIED STORY-DRIVEN ARG

TRAILER

PHANTOM HOUSE TRAILER

DIRECTED BY JASON ZADA

NEXT-GEN AR LENSES

Seven Immersive Experiences

Watch the Case Study

PHANTOM HOUSE

MAKING OF

BY SNAPCHAT

ONE SEAMLESS, INTEGRATED TEAM

A-LIST GLOBAL TALENT

With team members from Mexico City to Los Angles to South Africa, we developed Phantom House alongside Snapchat. Secret Level was responsible for ideation, mythology and world building, script writing, live action production, AR lens creation, puzzle and game design and social media management.

GO BEHIND THE SCENES