COCA-COLA

The Coca-Cola Holidays Are Coming TVC has quickly become one of the most viral and talked-about advertising campaigns of the year. Its groundbreaking use of generative AI, combined with the timeless magic of the brand, has sparked widespread discussion and captivated audiences around the globe.

For Coca-Cola’s Holidays Are Coming AI ad, we worked with real artists at every step—from visionary directors to concept artists to the incredible live choir that brought the classic holiday sound to life. A true blend of human creativity and AI innovation, all in service of Coca-Cola’s most iconic tradition.