Jason Zada reflects on a whirlwind year (Dec 2023–Dec 2024) at Secret Level, chronicling landmark projects—from a viral AI-generated Adidas spec ad to The Heist and Fade Out shorts that captured global attention via Veo 2. The company launched innovative campaigns like the Washington Lottery TV spot with AI-driven content and mobile engagement, rolled out “Dream With Us” (a generative AI/live-action hybrid), and debuted the AI-driven Intel Vision 2024 DJ. Highlights include the touching Girls Inc. PSA, the debut of The Wood Fuzzles pilot series, the high-energy Black Eyed Peas trailer for their Las Vegas residency, and the emotionally powerful AI short Mneomanade. Their generative remix of Coca‑Cola’s “Holidays Are Coming” made waves globally. December saw leadership growth with Eric Shamlin joining as CEO and the release of “A Very AI Yule Log” alongside the Christmas from the Void album. With Veo 2’s viral impact and an expanded Originals slate, 2025 is already shaping up to be their boldest year yet—doubling down on generative AI storytelling leadership.
