As one of the first AI-native entertainment studios, Secret Level has been at the forefront of shaping the space—pushing the boundaries of technology, elevating the craft of storytelling, and setting the creative standard as the field evolves. We’ve served as a launchpad for many of today’s most prominent AI storytellers, helping to nurture their rise and amplify their impact. For brands stepping into this new frontier, we’re the first call—trusted for our vision, taste, and proven ability to deliver. By fusing world-class filmmaking with next-gen tools, we create breakthrough campaigns and original IP that define what’s next.
OUR TEAM
JASON ZADA, FOUNDER, CCO
Founded by Emmy award-winning Jason Zada in 2023, Secret Level has become a studio where brands, agencies, celebrities, and music artists work closely to create never-been-done experiences. For the last 27 years, Jason has been one of the most notable pioneers in interactive video and storytelling. His body of work, from Elf Yourself to the Emmy-winning Take This Lollipop, Jason’s work has been seen by billions, worldwide. Jason curates the Secret Level collective and speaks worldwide about AI, storytelling + technology.
MONICA MONIQUE, HEAD OF STUDIO, BRAND
Monica Monique is a Clio-winning producer and the Head of Studio, Brand at Secret Level, where she helped lead the company to AdAge’s 2025 “Production Company to Watch” list. With a sharp instinct for blending culture, technology, and storytelling, she’s produced everything from Avicii’s viral “Wake Me Up” video (2.3B+ views) to the Foo Fighters’ pioneering VR concert in the metaverse. Her work spans brand, music, and experiential, with standout campaigns for Google, Hulu, and the NFL. Monica excels at leading cross-disciplinary teams through high-concept productions—and thrives on building what’s never been done before.
BRIAN JEREMY, HEAD OF ENGINEERING
Brian Jeremy Kupetz is a seasoned operations leader known for turning creative and technical ambition into scalable systems. As the founder of Supergroup™, he led high-stakes product and engineering projects from concept to launch, and previously built creative tech teams at agencies like Deutsch. At Secret Level, he brings that same operational rigor to the world of AI-native storytelling—building infrastructure, managing workflows, and keeping the chaos beautifully under control.
CAREERS
We’re always excited to meet innovative minds—whether you’re a production pro, a worldbuilder, or just starting to bend pixels in new ways. Secret Level is building a global studio rooted in creative excellence and ethical innovation. Traditional or tech-savvy, seasoned or emerging—if you’re passionate about storytelling and ready to shape what’s next, let’s talk.
